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Los Angeles tourism targets Australian millennials

In a first for the city of L.A, the Los Angeles Tourism & Convention Board (L.A. Tourism) today launches an Australia-wide advertising campaign, specifically aimed at the local millennial market. Titled “Get Lost in L.A.” the campaign harnesses millennials’ love for the “City of Angels” and invites them to discover the epic moments Los Angeles is having in the culinary, culture, fashion and creative spheres.  This video is part of the campaign.

Los Angeles tourism targets Australian millennials
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