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The Ritz-Carlton Hotel Company Launches New Brand Voice

For the first time in its 32-year history, Ritz-Carlton has amended its famed lion and crown logo as part of the rollout today of a new “brand voice” to consolidate its position in the luxury hotel scene.

The new logo accentuates the logo’s wording, while redrawing the lion and crown in a simpler and more streamlined fashion.

The Ritz-Carlton Hotel Company Launches New Brand Voice
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