A new advertising campaign for the Qantas Frequent Flyer loyalty scheme will begin airing this weekend, featuring a life-size replica of the Mars Rover, entitled “Curiosity”.
In addition to a 60-second commercial and two 15-second ads, Curiosity will also feature in social media advertising, billboards, in newspapers and magazines as well as on the back of Qantas boarding passes.
The 60-second commercial is available for advance viewing here.