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Yosemite rebrand

THE American black bear has become the visual identity for California's Yosemite Mariposa County Tourism Bureau. The black bear - a native of the region - represents "tranquillity, strength, curiosity and adventure; all qualities that pertain to Yosemite and Mariposa County," the organisation said. A silhouette of Yosemite's iconic Half Dome is also incorporated into the new logo which will feature in future promotional activity in print & digital formats, domestically and internationally.

The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 20 Sep 16

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