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Yas Island new ID

ABU Dhabi's Yas Island precinct has unveiled a new brand identity in a bid to double visitation to 48 million within six years and make the destination one of the world's top family holiday hot spots. Yas Island, already home to Ferrari World and Yas Waterworld will see the addition of a Warner Bros theme park in 2018. The brand reveal also marks the launch of a new tagline for the island, "live the dream" along with the 'Yas Dream' campaign inviting ...

The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 28 Sep 16

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