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Tourism WA partners with STA Travel

TOURISM Western Australia has struck a $1.2 million partnership with STA Travel to promote the state to key markets in the UK, US and Germany. The campaign, which is aimed at 25-30 year olds, will roll out over the next few weeks and includes blogger activitity in WA, extra content in the STA consumer brochure, additional training of the group's agents on the state's products and use of Just Another Day in WA assets. Commenting on the promotion, acting Tourism WA ...

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