Technology Update – 29 July 16 : Consistent branding key to compete in leisure
Today's Technology Update is brought to you by Tramada Systems Pty. Ltd.
Standing out amongst the crowd is getting harder for leisure agencies, especially with growing number of OBTs. However, technology can also help leisure agencies differentiate with improved customer experience and consistent branding.
Creating a corporate brand that reflects an agency’s value proposition is realised through the company’s website and other communications with the client. Travellers still rely on their itineraries and love having that one document ...
The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 29 Jul 16