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Technology Update 26 Aug 16 : Bring client profiles and booking data together for powerful CRM

Today’s Technology Update is brought to you by Tramada Systems Pty. Ltd. Customer Relationship Management (CRM) refers to the practices and systems that are used to improve customer retention and drive sales. In the travel industry this entails knowing your customer with a deep and detailed customer profile, and integrating that information with booking transactional data to support better decision making and marketing activity. tramada® has CRM built into the very core of the product. Customer profiles hold all ...

The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 26 Aug 16

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