HILL + Knowlton Strategies has announced a "strategic alliance" with the CDMX Tourism Promotion Fund in order to promote the visitation of more Australian tourists to Mexico City. The agreement is part of a "wider global alignment" between the organisations, which also covers the Mexico and Thailand markets. The Australian efforts will be led by account manager Helen Reiher, who said "while the distance seems vast, in Australia we share many of Mexico's tastes and preferences".
The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 13 Oct 16
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