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Millennials report

AUSSIE Millennials aged 18-34 are dedicated travellers, with 72% prioritising travel above any other expense, according to new global research conducted by ADARA. Results found 76% of Aussie Millennials are more swayed by most affordable price over airlines when selecting flights, and are less likely to be in loyalty programs compared to their older counterparts. When researching new destinations, Millennials are also more likely to refer to digital resources such as review sites to plan and book travel (49% vs 30% among those aged 35 ...

The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 30 May 16

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