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Malaysia Airlines has struck a sponsorship deal with Liverpool Football Club to become its official global airline partner, giving it benefits including billboards at home games, merchandising rights and access to players as airline ambassadors.

MH CEO Peter Bellew said Liverpool FC was one of the world's most followed clubs, with about 100m fans in SE Asia and 40m in China, both key markets. Pictured at a signing celebration are Liverpool legend Gary McAllister (third from left), Peter Bellew (centre) and Liverpool Commercial Director Olly Dale with crew and children from First 11 Malaysia FC.

The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 13 Oct 16

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