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helloworld awareness low

ONLY 11% of Australians have even heard of the helloworld brand, which has significantly lower consumer awareness than all of the brands it replaced. That was one of the key features of a presentation this morning at the ATAB Business Builders conference in Sydney by Angela Smith from Roy Morgan Research. Smith revealed figures showing Flight Centre (67%), Harvey World Travel (58%) and Webjet (50%) enjoy the highest brand recognition, with other former JTG brands also still ranking highly such as Jetset/Travelworld at 50% ...

The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 09 Jul 15

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