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G Adventures award

G ADVENTURES has won the ‘Best Content Creation’ Award at the Festival of Media Global Awards for its campaign ‘Make your Next Step Count’, pipping the likes of McDonalds and Pepsi. The push, led by OMD Fuse in Melbourne, encouraged Australians to book an overseas adventure by inspiring them to take a “soul enriching” trip. Australian travel TV presenter Lauren Phillips was the face of the drive with footage of her ‘girls trip’ to India aired via social, digital, TVs ...

The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 11 Jul 16

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