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ETG launches Select TVC

EXPRESS Travel Group ceo Tom Manwaring will today unveil a new multichannel brand campaign for its VFR-focused Select Travel Group division at its annual conference. Manwaring told Travel Daily the backbone of the campaign is a multilingual video advertisement, highlighting the benefits of dealing with a Select member. The Select Travel Group generally specialises in Asian markets, with around 350 Chinatown-based members nationwide, sitting alongside other Express Travel networks including the Independent Travel Group and the fully branded italktravel franchise group. “...

The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 20 May 16

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