FOLLOWING its major brand overhaul last year (TD Oct 15), Best Western Hotels & Resorts has launched a campaign to celebrate its new identity. Taglined 'It's Not Just a Hotel', the two-month digital media promo will see Best Western give away eight weekends-for-two (including accom and activities) at some of its best properties.
The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 27 Sep 16
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