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Marketing Manager – Australia & New Zealand

(Brisbane based)

We are Back-Roads Touring, a name that’s been around in the small group touring sector for over 25 years. While a lot has changed in the past 25 years, we’re still discovering new places to visit, finding and delivering unforgettable travel experiences and introducing a global audience to our product.

What we’re looking for from our Marketing Manager – Australia & New Zealand

As our marketing manager with responsibility for our established (and most successful) sales’ markets, you’ll focus on Australia & New Zealand. As such, you have a big challenge and a huge opportunity.

Key Responsibilities:

  • Develop annual marketing plans for the Australian and New Zealand markets
  • Manage the Australian/New Zealand marketing budget providing full monthly and campaign reporting as to efficacy of spend and ROI
  • Manage the relationship with local agencies including PR, media buying (online & offline) and SEM to deliver value for money and produce exceptional results
  • Work closely with the Head of Sales in Australia and New Zealand to deliver joint marketing campaigns with trade partners
  • Contribute to the global social media strategy highlighting content/messaging which will resonate in the Australia and New Zealand markets and drive brand loyalty and online advocacy

Experience and Requirements:

  • 4+ years of marketing experience
  • Understanding of the travel industry essential with experience across both B2C and trade/retail marketing desirable

Please direct applications to Hazel McGuire: h.mcguire@backroadstouring.com by 10 February 2016.

www.backroadstouring.com

Level 1, 500 Brunswick Street, Fortitude Valley, Queensland 4006

Posted: Fri 29 Jan 16

Note: This job advertisement is no longer active.



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