Marketing Manager Australia & New Zealand

American Airlines is looking to appoint a talented Marketing Manager for their Sydney office. 

Role Summary


To drive awareness of American Airlines and improve customer perceptions in Australia & New Zealand through a program of integrated marketing initiatives.


This position is a pivotal role in the International Marketing team, ensuring global consistency but local relevancy of communications to effectively engage with audiences in the region.


Key Responsibilities & Accountabilities  


· Advertising copy development and adaptation, in conjunction with global creative development, internal teams and our creative agency.

· To take responsibility for owned channels content, working with head office and regional office teams.

· Tactical campaign development to drive direct revenue to, working with our joint business partner,       Qantas.

· Recommendation and implementation of online media strategy working with our media agency partner.

· Manage AU/NZ email communications, – eSummary content coordination and submission, eSolo content.

· To identify and develop sponsorship and partnership agreements that help raise the profile of American in the   region.

· Identify and recommend social media opportunities that drive brand engagement in the region (working       with the head office-based social media team).

·Work with the Regional Sales team, supporting customer events and B2B marketing; ensuring accurate  communication of product, service, initiative updates to customers/stakeholders.

·To work with promotional partners, where relevant, to add value and differentiate.

· Oversee new route launch events in the region, working with airport teams, premium services and relevant head office teams.

· Provide regional support for Premium Services marketing, including Admirals Club/Flagship Lounge initiatives.

· To ensure adherence to brand guidelines and communications templates in conjunction with head office teams.

· Become point person in crisis and emergency response procedures, holding responsibility for contact lists        and action standards.

·         To manage third party suppliers and agencies.

·         Effective budget management and timely reconciliation of spending.

·         To report on activity in the region to key stakeholders in the commercial organization.

·         Manage multiple projects across the Asia Pacific region as necessary.


Person Specification




·         Degree level education or equivalent

·         Prior marketing or advertising experience

·         Strong copywriting skills

·         Understanding of AUS/NZL promotional law

·         Understanding of data protection and privacy laws

·         Understanding of the web production process, online performance & analysis

·         Proven experience working with external partners, managing complex relationships

·         Previous experience managing events and coordinating activity with a large group of people

·         Excellent organizational and multitasking skills, with attention to detail

·         Ability to participate in out of hours activities and travel overseas

·         Fluency in English

·         Good presentation skills




·         Marketing or Business degree

·         Travel industry marketing experience

·         Knowledge of Asian languages – Mandarin, Cantonese, Japanese or Korean


Please send your resume in English to American Airlines Pacific HR by clicking apply now

 Personal data collected will be used for recruitment purpose only.




Posted: Thu 05 Nov 15

Note: This job advertisement is no longer active.

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