Digital Marketing Manager


DriveAway Holidays is Australia’s leading self-drive specialist. We provide car and motorhome hire across the globe, as well as motorcycle rentals and European car leasing.

An experienced Digital Marketing leader is required for our busy North Sydney office to deliver online and social marketing strategies. We’re looking for a skilful professional, strategic planner and creative thinker to manage our dedicated Online Marketing team.

The right candidate will be responsible for the development and execution of all digital marketing, by managing and overseeing:

  • Creation and execution of digital marketing strategies across the business to drive online traffic to the company’s websites to maximise leads and conversions,
  • Design and content for four websites, including optimising for all platforms,
  • SEO, SEM, PPC, CRM, EDM, website optimisation and keyword research,
  • Development of campaign performance metrics and ROI
  • Management of internal and external relationships with stakeholders and partners,
  • Directing and managing digital agencies and media partner relationships,
  • Professional development of Online Marketing staff 

We need someone with:

  • Strong knowledge and demonstrated success in Digital Marketing
  • Passion for all things IT and is cognizant of the latest trends in the digital marketing space,
  • Excellent communication, negotiation and stakeholder management skills, Experience in strategic planning, marketing program development and execution
  • Strong analytical skills
  • Experience in managing and mentoring a small team, provide direction and strategy.

What we offer:

  • The opportunity to take the lead in the developing digital travel space,
  • Ongoing training, personal development and support from local and global offices,
  • Be a key stakeholder in our growing Digital team with excellent culture and environment, with worldwide expansion opportunities,
  • Convenient North Sydney location

Reference Number: DMM AUG 15

Posted: Thu 13 Aug 15

Note: This job advertisement is no longer active.

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