Intrepid launches 2012 Australia & NZ brochure
- Strong focus on Short Break Adventures to match shift in Australia inbound market
- Announces revamped camp and trip facilities in Red Centre and Top End
- Focuses on NZ backpacker and baby boomer markets
Date: Intrepid Travel’s new 2012 Australia and New Zealand brochure has hit the market with an extensive range of Short Break Adventures in Australia and a continued focus on capturing the backpacker and baby boomer markets in New Zealand.
Close to 50% of its Australian trips are Short Break Adventures that range in length from two to four days and cover the highlights of an Australian adventure.
New for 2012, the three day Dreamtime Discovery replaces the 14 day Cape York Complete. This follows feedback from passengers that showed that 14 days was too long but that there was strong demand for a trip that provides indigenous experiences. The new three day itinerary ex-Cairns reflects Intrepid Travel’s commitment to local communities with a local, indigenous operator providing travellers with an authentic real life experience of indigenous Australia culture. Indigenous experiences include learning how to throw a spear and exploring the bush for tucker (food) and traditional medicines.
In addition it has an extensive range of Basix trips that are priced to appeal to the backpacker market with more control of their budget by offering fewer inclusions (so travellers can chose what activities they want to pay for).
It has also announced revamped facilities on its trips in the Red Centre and Top End to enhance customer comfort, including:
- Camps with power and improved interior lighting.
- Full linen will now be provided including a pillow and towel.
- Camp menus have been revised and improved with Australian wine continuing to be served with dinner and plunger coffee now available at breakfast.
- A host will accompany groups with eight or more passengers improving service to clients and lessening their need to participate in camp and cooking chores.
In 2012 Intrepid Travel will continue its strategy of targeting backpackers and baby boomers in New Zealand. It will offer three Basix trips for the backpacker market and three Comfort trips that offer plenty of adventure but with a softer landing to appeal to baby boomers.
“Figures released by Tourism Australia suggest that international visitors are spending fewer nights outside the gateway cities such as Sydney and Melbourne. Our Short Break Adventures are designed to meet this shift in the market. They make it easy for travellers to get a real taste of Australia’s iconic landscapes and local culture without investing a large amount of time,” said James Thornton, General Manager Global Sales.
“Sales of our Australia and New Zealand product range grew by 84% in the 2010/11 financial year so we wanted to follow the same strategy this year. In Australia that means providing a strong Short Break Adventures program complemented by longer trips aimed at appealing to the backpacker market. For New Zealand, we will remain focused on targeting the backpacker and baby boomer market.”
Intrepid Travel’s Australia and New Zealand brochure features 30 trips in Australia and six trips in New Zealand.